«Cupela» is a high-mid segment brand of menstrual cups for young women (15-35 years).
CHALLENGE
Create packaging that blends glamour and trendiness with a clean and friendly look.
SOLUTION / MY ROLE
Senior Brand Designer
Drove concept creation, visual system development, and all stages from initial draft to final print-ready files along with Brand identity look and fell.
38% lift in recognition and 35% growth in engagement after rolling out the new identity. Strengthened brand consistency across channels, decreasing revision rounds by 50%.
